ESP
Había que comunicar el 50% de descuento en envíos con la compra del colchón. No mostrar solamente la promoción del descanso, sino mostrar la solución qué es para personas que viven en zonas o barrios lejanos.
Aclaraciones: La campaña tuvo otras ejecuciones como revistas y otros formatos en digital. Los textos fueron personalizados para cada zona lejana y segmentado geográficamente en varios vehículos de paid media.
We needed to communicate the 50% discount on shipping with the purchase of a mattress. The goal was not just to show the promotion for rest/sleep, but to present the solution it offers to people who live in areas or neighborhoods far from Mar del Plata and don't have local stores in the industry nearby.
Notes: The campaign included other executions, such as magazines and various digital formats. The texts were customized for each distant zone and geographically segmented across various paid media channels.
