[ESP]
Colgate siempre fue la marca aliada de los argentinos en educación y salud bucodental. Sin embargo, en el territorio de la maternidad, la comunicación siempre tuvo un enfoque centrado en la madre.
Hoy entendemos que el impacto de la salud bucal de la madre no termina en ella. La ciencia revela que la boca de la mamá es la puerta de entrada a la salud del bebé:
- Los hijos de madres con caries no tratadas desarrollan entre 4.5 y 8.8 veces más caries.
Journal of Pediatric Dentistry - Risk of Early Childhood Caries Estimated by Maternal Dental Caries during Pregnancy.
- El 75% de los lactantes que desarrollan caries antes de los dos años fueron contagiados por la misma cepa bacteriana (Streptococcus mutans) presente en la saliva de su madre.
Mother-Child Pair Transmission of Streptococcus Mutans; PCR Based Study.
- Cuando la madre tiene una alta carga bacteriana (más de 100,000 unidades formadoras de colonias por mililitro), la colonización del bebé es 9 veces más probable que en madres con niveles bajos.
American Academy of Pediatric Dentistry (AAPD) - Acquisition and Transmission of Mutans Streptococci.
- Los hijos de madres con caries no tratadas desarrollan entre 4.5 y 8.8 veces más caries.
Journal of Pediatric Dentistry - Risk of Early Childhood Caries Estimated by Maternal Dental Caries during Pregnancy.
- El 75% de los lactantes que desarrollan caries antes de los dos años fueron contagiados por la misma cepa bacteriana (Streptococcus mutans) presente en la saliva de su madre.
Mother-Child Pair Transmission of Streptococcus Mutans; PCR Based Study.
- Cuando la madre tiene una alta carga bacteriana (más de 100,000 unidades formadoras de colonias por mililitro), la colonización del bebé es 9 veces más probable que en madres con niveles bajos.
American Academy of Pediatric Dentistry (AAPD) - Acquisition and Transmission of Mutans Streptococci.
Este enfoque no es solo una observación, es un nuevo territorio para hablar con este público.
[ENG]
Colgate has always been a trusted ally for Argentines in dental health and education. However, in the realm of motherhood, communication has traditionally focused solely on the mother.
Colgate has always been a trusted ally for Argentines in dental health and education. However, in the realm of motherhood, communication has traditionally focused solely on the mother.
Today, we understand that the impact of a mother's oral health doesn't end with her. Science reveals that a mother's mouth is the gateway to her baby's health:
Children of mothers with untreated cavities are 4.5 to 8.8 times more likely to develop cavities themselves.
Journal of Pediatric Dentistry - Risk of Early Childhood Caries Estimated by Maternal Dental Caries during Pregnancy.
Journal of Pediatric Dentistry - Risk of Early Childhood Caries Estimated by Maternal Dental Caries during Pregnancy.
75% of infants who develop cavities before the age of two were infected by the same bacterial strain (Streptococcus mutans) present in their mother's saliva.
Mother-Child Pair Transmission of Streptococcus Mutans; PCR Based Study.
Mother-Child Pair Transmission of Streptococcus Mutans; PCR Based Study.
When a mother has a high bacterial load (more than $100,000$ colony-forming units per milliliter), colonization in the baby is 9 times more likely than in mothers with low levels.
American Academy of Pediatric Dentistry (AAPD) - Acquisition and Transmission of Mutans Streptococci.
American Academy of Pediatric Dentistry (AAPD) - Acquisition and Transmission of Mutans Streptococci.
This approach is more than just an observation; it is a new territory for engaging with this audience.
