La prestigiosa revista New England Journal of Medicine publicó un estudio donde se demuestra que ver un partido de fútbol provoca estrés en el aficionado y puede llevar a diferentes accidentes cardiovasculares.
No es el resultado final del partido el mayor desencadenante de eventos coronarios, sino la intensidad del mismo y la agitación experimentada por el espectador.
Y encima sí hablamos de partidos estresantes, está Qatar 2022. Muchas emociones juntas, muchas emociones para el corazón y muchos momentos para festejar.
Y muchas formas de hacerlo.
Vamos a utilizar los festejos de la #Selección que tienen como protagonista al corazón, como una advertencia que las personas con riesgo se realicen un chequeo. Incluso las piezas redirigen a un Google Maps con los lugares más cercanos para hacerte uno según tu ubicación.
Se utilizaron planos detalle. qué no muestren a los jugadores por temas de derechos, y a la vez poniendo la atención en los “corazones”.
The prestigious journal, the New England Journal of Medicine, published a study demonstrating that watching a football match causes stress in fans and can lead to various cardiovascular incidents.
The final result of the match is not the main trigger for coronary events, but rather the intensity of the game and the agitation experienced by the spectator.
And when we talk about stressful matches, there's Qatar 2022. Lots of emotions all at once, many emotions for the heart, and many moments to celebrate.
And many ways to do it.
We are going to use the #NationalTeam's celebrations that feature the heart as a centerpiece, as a warning for people at risk to get a check-up. The ad creatives even redirect to a Google Maps showing the closest places to get one based on your location.
Close-up shots were used that do not show the players, due to rights issues, while simultaneously focusing attention on the "hearts."
Otras fuentes / Other Sources:
Ute Wilbert-Lampen, David Leistner, Sonja Greven, Tilmann Pohl, et al. Cardiovascular Events during World Cup Soccer. N Engl J Med 2008;358:475-83.
Ute Wilbert-Lampen, Thomas Nickel, David Leistner, Denise Güthlin, et al. Modified Serum Profiles of Inflammatory and Vasoconstrictive Factors in Patients With Emotional Stress-Induced Acute Coronary Syndrome During World Cup Soccer 2006. J Am Coll Cardiol 2010; 55:637–42©️ 2010 by the American College of Cardiology Foundation
Ute Wilbert-Lampen, Thomas Nickel, David Leistner, Denise Güthlin, et al. Modified Serum Profiles of Inflammatory and Vasoconstrictive Factors in Patients With Emotional Stress-Induced Acute Coronary Syndrome During World Cup Soccer 2006. J Am Coll Cardiol 2010; 55:637–42©️ 2010 by the American College of Cardiology Foundation
